a

Visual Identity Guidelines

The Logo

The DVU logo is an inseparable combination of the icon and organization name; they should always be used together, and exactly as shown here. 

The circular DVU icon conveys the power of collaboration – the collective strength of unified voices. It is one of the main elements of the logo, and can also be used as a standalone graphic element.

The primary logo consists of the round icon to the left of the organization’s name., as shown at right.

A secondary version, best used in larger applications, or when space is an issue, replace the “O” in Voices with the round icon.

Additionally, a third version of the logo includes the tagline,”Together we will be heard.”

The individual elements should never be rearranged, scaled, or otherwise modified in any way. The logo should never have a border around it, and an appropriate logo version should be selected so that there is always strong contrast with the background.. The logo should be used only from approved logo files, and never recreated or changed.

Clear Space

Clear space is the area around the logo that should be free of all other logos, symbols, text, or other graphic elements. The logo’s clear space is defined by the height of the letters in VOICES, as shown at right. This is the minimum amount of clearance space required for any print or digital application. Additional clearance is desirable whenever possible.

Minimum Size

To ensure legibility on print applications, the minimum standard logo size
is .5” high. For online applications, the minimum size is 30 pixels high.

If an application requires an even smaller logo, it is permissible to use a version without the tagline, as shown.  In this case the logo may be used as small as .375” or 27px.

Color Options

PREFERRED: The preferred version of the logo is the full-color version as shown. If it cannot be produced in these 5 colors as shown, then either of the one-color versions below should be used.

The alternative color treatments may be used as situations require.  Digital files for all of these versions are provided.

GRAYSCALE: A one-color grayscale version of the logo may be used, preferably in black, or in DVU Gray.

BLACK & WHITE: If a one-color printing process does not allow for grayscale, there is a special solid color version specifically for this use; again prefarably in black or DVU gray.

REVERSE: On a black or very dark background, use this
reverse logo.

BLACK & WHITE: If a one-color printing process does not allow for grayscale, there is a special solid color version specifically for this use; again prefarably in black or DVU gray.

Incorrect Logo Use

To maintain the integrity of the brand, the logo should never be altered or recreated.