Visual Identity Guidelines
Color Standards
The primary color palette for DVU consists of the five colors found in the logo: The warm gray should be used for all text whenever possible (as in this guide).
An additional two secondary colors round out the organizational palette, for use as backgrounds.
DVU Dark Blue
CMYK
100 50 0 0
RGB
0 113 187
HEX
0071bb
PMS
285*
DVU Light Blue
CMYK
100 0 0 0
RGB
0 173 238
HEX
00adee
PMS
299*
DVU Dark Orange
CMYK
18 80 100 0
RGB
206 88 43
HEX
ce582b
PMS
7584*
DVU Light Orange
CMYK
0 60 100 0
RGB
244 129 32
HEX
f48120
PMS
151*
DVU Gray
CMYK
20 0 0 70
RGB
84 102 111
HEX
54666f
PMS
431*
DVU Cream
CMYK
0 4 13 0
RGB
255 242 221
HEX
fff2dd
DVU Light Gray
CMYK
5 2 0 0
RGB
238 242 250
HEX
eef2fa
*Note: Use PMS specifications ONLY when printing spot color; for CMYK or RGB, use breakdowns provided.
In all applications, use as solid colors, avoiding tints (screens) whenever possible.